For years, proof coins have been individually encapsulated in protective cases. Individually encapsulating bullion coins will be new to the U.S. Mint. The Mint's 22-karat (.9167 fine) American Gold Eagles, which are the world's best-selling gold bullion coins, are packaged twenty to a tube and are not individually encapsulated.

Production of the Indian Head-Buffalo coins will be unlimited, and they will be marketed toward gold investors who prefer .9999 fine (24-karat) gold coins. The U.S. Mint already has the world's best-selling gold bullion coins with its 22-karat (.9176 fine) Gold Eagles. Still, there is a huge market for pure gold coins, and the new Indian Head-Buffalo coins will give the U.S. Mint a product for that market. The Asian and Indian markets clearly prefer pure gold coins, while alloyed gold coins are more popular in the Western World.

Presently, the Royal Canadian Mint's .9999 fine Gold Maple Leafs are the world's best selling pure gold coins. However, the Gold Maple Leafs have fallen into disfavor with investors because of the ease with which they are damaged. To counter this, the Royal Canadian Mint recently introduced new packaging for the 1-oz Gold Maple Leafs.

The new packaging for the 1-oz Gold Maple Leafs will put the coins individually in capsules that are suspended in credit card sizes cards, twenty-five coins to a box. It is too early to gauge market acceptance of the new packaging for the Gold Maple Leafs.